lorem ipsum

The commissioned work “lorem ipsum” engages with the issues of commissioned artworks, ­dependences of artists to companies and the arbitrariness of artworks themselves.
Vienna and Salzburg, 2013
Five ferrotypes (size: 13 x 18 cm), silk-screen prints on glass of object frames, 21 x 28 cm
Editon: unique copy

Installation view at law firm

“Lorem ipsum” displays five ferrotypes (photographs on metal sheets, made with the ancient wetplate technique). The wetplates show nature, mostly trees. A letter is silk-screen printed on each object frame glass. The letters float in front of the photographs. Together the letters form the word “image”.
The series is a site-specific piece that was made for an exhibition in a lawyers firm.

Prammer deals in “lorem ipsum” with the ambivalent situation artist often find themselves in when they accept commission, site-specific work for companies. Prammer felt that cooperations that commission artist to produce a work for them, often do not care much about the actual piece. It is more important for the to “fill the wall space with an(y) image” and to facilitate their “image” as a supporter of (young) art.

Prammer chose a very literal approach for the situation. She literally put the world “image” on the wall. She called this “placeholder art”. She insinuates that the commisioner does not care much what is exhibited as long as the space is filled, the art piece is not too hard to look at and will not annoy or insult any costumers. Prammer chose images of nature for the background to play in this idea of “non-bothering art”. For her, black and white photographs of nature are the embodiment of non-disruptive art. They also serve the goal of “prettification” of the office.

The title also plays with this “placeholder art”-idea. “Lorem ipsum” the beginning of the text that is used in graphic design programs to fill text spaces where the final text is ­not ready.

Another important aspect of the piece is addressed in the second meaning of the “world” image. By inviting (young) artists cooperation buy­ the artists image and increases their own.

Prammer says: “For me the position that I am in – as an artist, making site-­specific work for a company – is a very difficult and ambivalent one. Of course, on the one hand it is great if companies or private persons support (young) artist with their commissions, but on the other hand the artist is often uneasy about the cooperation, because the artist does not identify with the ­company and does not share the same values. The company buys an image by supporting the artist.“
“Lorem ipsum” alternate both the “placeholder”-aspect as well as the financial dependency within the structures of art commissions.