In lorem ipsum I display five ferrotypes (photographs on metal sheets, made with the ancient wet plate photographic ­technique). The ferrotypes all show nature, mostly trees. On each object frame glass a letter is printed with silk-screen printing. The letters float in front of the photograph. Together the letters form the word “image”. The series is a site-specific piece that was made for an exhibition in a lawyers firm.

In “lorem ipsum” I choose a very literal approach to the ambivalent situation artist often find themselves in when they accept commission, site-specific of companies. I play with the fact that – at least it feels to me this way – often in these cooperation the specific ­image, that is produced for the situation, does not matter much, as long as there is an “image” to fill the space on the wall. I do this literally and put the world “image” on the wall. I am calling this “placeholder art”. I insinuate that the daw firm didn’t care much what is exhibited as long as the space is fill, the art piece is not too hard to look at and will not annoy or insult any clients. I choose the images of nature for the background to stay true to the idea of “non-bothering” art. Black and white photographs are the embodiment of non-disruptive art for me, that serve the goal of prettification.

The title also plays with this placeholder-art-idea. “Lorem ipsum” the beginning of the text that is used in graphic design to fill spaces where the final text is ­ not ready.

Another important aspect for me is addressed in the second meaning of the “world” image. By inviting (young) artists cooperation the company buys the positiv images that comes with supporting young art.

For me the position that I am in as an artist, making site-­specific work for a company, is a very difficult and ambivalent one. On the one side it is, of course, great if companies or private people want to support (young) artist, but on the other hand the artist is often uneasy about the cooperation, because one does not identify with the ­company and does not share the same values.



Mark